It is an internet phenomena, but it’s a paradox. Regularly, you will find on-line, a certain set of people trying to develop an online presence whilst at the same time remaining hidden behind an anonymous internet pseudonym or avatar. While in the dark hacking and gaming underworld this works well, in internet marketing for business, it discards important factors such as honesty and trustworthiness. Would you do business and undertake financial transactions with someone who is so disguised?
To be seen, known, respected and remembered in the modern web 2.0 world, it’s important to expose yourself to your audience. Consider using your full name, a picture and where in the world you live. The phrase “Never forget a face” comes heavily into play, while “never forget an avatar” never will… Your personality is a big part of your brand.
One of the most famous people on-line in the SEO and internet marketing field is Matt Cutts. As apparent, his name is prevalent, as is his photo. This honest and upfront image clearly has nothing to hide and this instils trust in his readership. He’s putting his money where his mouth is, his ass on the line and he can take criticism.
As a “meet in the middle”, it’s usually OK, to create yourself a pseudonym containing your name and your subject. Names such as SEOMikey, GFXBen or MarkDTP spring to mind. While not ideal, not portraying the authenticity that your full name would, you can reap the benefits of having your subject added to your name for the benefit of searchers. Whereas a name such as _|\~tHE tW@ngr~/|_ does nobody any favours…
